III — Mindset Couture®
Wearing who you are
The method conceived by Nora Bourelly, bringing together inner identity, outward image and self-awareness.
The method
Image as the expression of an identity
Mindset Couture® grew from the meeting of tailoring culture with its creator’s studies in sociology and psychology. It begins with a conviction: what we wear is never neutral. It tells who we are, how we see ourselves and how we wish to be recognised.
The method guides each person through a journey of awareness, so that outward image becomes consistent with inner identity.
Three dimensions
Identity, image, awareness
- I
Inner identity
The starting point: values, character, aspirations. Who a person is, before what they wear.
- II
Outward image
The way identity becomes visible: proportion, colour, cloth, style, presence.
- III
Self-awareness
The bond between the two: the ability to recognise oneself in what one wears, and to choose it with intention.
The journeys
A journey made to measure
Like every creation of the Maison, each Mindset Couture® journey is personal. Its content and format are defined together, beginning with a first introductory meeting.
The journey takes the form of a personalised image consultancy and may work in dialogue with a tailored commission, for complete coherence between identity and garment.
The meaning of the Maison
Un abito cucito sul sé
A garment sewn upon the self
It is here that the motto of the Maison finds its fullest meaning.
The other universes
Where the method takes shape
- I
Bespoke Menswear
Suits, jackets, overcoats and shirts built around the person, from the first line of the paper pattern to the last stitch sewn by hand.
Discover - II
Haute Couture Womenswear
Tailleurs, evening, ceremony and bridal gowns: singular creations in which the cloth follows the movement and character of the wearer.
Discover